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Incentive Alignment
Innovation in Medicine
Artificial Empathy
Intraperson Games
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RESEARCH AWARDS
2012
2010
- Finalist, William F. O'Dell Award for article published in Journal of Marketing Research that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice
Ding, M., Grewal,R., and J. Liechty. (2005) Incentive-Aligned Conjoint Analysis, Journal of Marketing Research, 42(1), 67-82.
2008
- Finalist, Paul E. Green Award for article published in Journal of Marketing Research that shows or demonstrates the most potential to contribute significantly to the practice of marketing research
Ding, M. (2007) An Incentive-Aligned Mechanism for Conjoint Analysis. Journal of Marketing Research, 44(2), 214-223.
2007
- Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing
Ding, M. (2007) A Theory of Intraperson Games. Journal of Marketing, 71 (2), 1-11.
2006
- Finalist, Paul E. Green Award for article published in Journal of Marketing Research that shows or demonstrates the most potential to contribute significantly to the practice of marketing research
Ding, M., Grewal,R., and J. Liechty. (2005) Incentive-Aligned Conjoint Analysis, Journal of Marketing Research, 42(1), 67-82.
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