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February 06, 2012
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Incentive Alignment
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Intraperson Games
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RESEARCH AWARDS

    2012     2010
  • Finalist, William F. O'Dell Award for article published in Journal of Marketing Research that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice
    Ding, M., Grewal,R., and J. Liechty. (2005) Incentive-Aligned Conjoint Analysis, Journal of Marketing Research, 42(1), 67-82.
    2008
  • Finalist, Paul E. Green Award for article published in Journal of Marketing Research that shows or demonstrates the most potential to contribute significantly to the practice of marketing research
    Ding, M. (2007) An Incentive-Aligned Mechanism for Conjoint Analysis. Journal of Marketing Research, 44(2), 214-223.
    2007
  • Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing
    Ding, M. (2007) A Theory of Intraperson Games. Journal of Marketing, 71 (2), 1-11.
    2006
  • Finalist, Paul E. Green Award for article published in Journal of Marketing Research that shows or demonstrates the most potential to contribute significantly to the practice of marketing research
    Ding, M., Grewal,R., and J. Liechty. (2005) Incentive-Aligned Conjoint Analysis, Journal of Marketing Research, 42(1), 67-82.

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