1. Ding, M., J. R. Hauser, S. Dong, D. Dzyabura, Z. Yang, C. Su and S. Gaskin. (2010) Unstructured Direct Elicitation of Decision Rules Journal of Marketing Research, forthcoming
2. Dong, S., M. Ding and J. Huber. (2010) A Simple Mechanism to Incentive Align Conjoint Experiments Intern. J. of Research in Marketing, 27, 25-32.
3. Lilien, G., D. Bowman, M. Ding, R. Grewal, A. Griffin, V.Kumar, D. Narayandas, R. Peres, and R. Srinivasan, (2009) Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda, Marketing Letters, forthcoming.
4. Ding, M., Park, YH, and E. Bradlow (2009) Barter Markets for Conjoint Analysis Management Science, Vol. 55, No. 6, pp 1003-1017.
5. Park, YH, M. Ding and V. Rao (2008) Eliciting Preference for Complex Products: A Web-Based Upgrading Method. Journal of Marketing Research, 45, 562-574
6. *** Ding, M. (2007) An Incentive-Aligned Mechanism for Conjoint Analysis. Journal of Marketing Research, 44(2), 214-223.

Finalist, Paul E. Green Award, 2008.
7. Cahoy, D. and M. Ding. (2006) The Stakes Matter: Empirical Evidence of Hypothetical Bias in Case Evaluation and the Curative Power of Economic Incentives, St. John's Law Review, Vol. 80, Number 4 , 1275-1305 .
8. Ding, M., Grewal,R., and J. Liechty. (2005) Incentive-Aligned Conjoint Analysis, Journal of Marketing Research, 42(1), 67-82.
   Finalist, Paul E. Green Award, 2006.
   Finalist, William F. O'Dell Award, 2010.
9. Cahoy, D. and M. Ding, (2005) Using Experimental Economics to Peek into the Black Box of Jury Behavior: A Proposal for Jury Research Reform, Southern California Interdisplinary Law Journal, 14, 31-66.

10. Grewal R., A. Chakravarty, M. Ding, J. Liechty (2008) Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector, Intern. J. of Research in Marketing, 25, 261–272.
11. Ding, M and J. Eliashberg. (2008) A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making, Management Science, Vol. 54, No. 4, pp.820-834.
12. Rogers, M., Maranas, C. and M. Ding. (2005) Valuation and Design of Pharmaceutical R&D, AIChE Journal (American Institute of Chemical Engineering Journal), 51(1):198-209.
13. Manchanda, P., Wittink, D. R., Ching A., Cleanthous,P., Ding, M., Dong, X.J., Leeflang, P. S. H., Misra, S., Mizik, N., Narayanan,S., Steenburgh, T., Wieringa, J. E., Wosinska, M. and Y. Xie. (2005) Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry. Marketing Letters, 16 (3-4), 293 - 308.
14. *** Ding, M and J. Eliashberg. (2002) Structuring the New Product Development Pipeline , Management Science, Vol. 48, No. 3, pp 343-363.

1. Ding, M., B. Ross and V. Rao. (2010) Price as an Indicator of Quality – Implications for Utility and Demand Functions. Journal of Retailing, forthcoming
2. *** Ding, M. (2007) A Theory of Intraperson Games. Journal of Marketing, 71 (2), 1-11.
   Harold H. Maynard Award, 2007
   Journal of Marketing also hosts a blog for this article at its website
3. Ding, M, J. Eliashberg, J. Huber and R. Saini. (2005) Emotional Bidders ? An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction, Management Science, 51(3), 352-364.

18. Vandre DD. Feng Y. Ding M. (2000). Cell cycle-dependent phosphorylation of centrosomes: localization of phosphopeptide specific antibodies to the centrosome . Microscopy Research & Technique. 49(5):458-66.
19. Ding, M. Feng Y. Vandre DD. (1997). Partial characterization of the MPM-2 phosphoepitope . Experimental Cell Research. 231(1):3-13.
20. *** Ding, M. Vandre DD. (1996). High molecular weight microtubule-associated proteins contain O-linked-N-acetylglucosamine . Journal of Biological Chemistry. 271(21):12555-61.
21. Ding, M. Robinson JM. Behrens BC. Vandre DD. (1995). The microtubule cytoskeleton in human phagocytic leukocytes is a highly dynamic structure. European Journal of Cell Biology. 66(3):234-45.

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